CARMEN
LEE.
Portfolio · 2026

Portfolio — Carmen Lee

Carmen
Lee.

Jane of All Trades.
Powered by AI. Built to Deliver.

✦ AI & Automation Content Creation Web Design Web Development Ecommerce Business Ops

A generalist
who gets things
done.

I'm Carmen — a Business Operations Manager with a breadth of skills across content, design, development, and ecommerce. I've spent years bridging the gap between strategy and execution, picking up whatever tools the job needed along the way.

These days, that includes AI. I use it daily — to build content pipelines, automate repetitive work, speed up research, and punch above my weight across every discipline I work in. AI isn't a side interest; it's woven into how I operate.

Whether it's writing copy that converts, building a Shopify store, designing a landing page, or untangling a messy process — I figure it out. Faster now than ever.

5+
Years in ops
3
Industries
Spreadsheets made
👤
Add your photo here

Skills & Services

I wear a lot of hats — here's what's in the wardrobe.

AI & Automation
Prompt engineering, AI-assisted workflows, content pipelines, and automation tools that multiply what one person can do.
Featured
✍️
Content Creation
Blog posts, social copy, email campaigns, and brand storytelling that actually gets read.
🎨
Web Design
Figma mockups, layout systems, visual identity, and UX thinking from a generalist lens.
💻
Web Development
HTML/CSS, JavaScript, Astro, and Shopify theme editing. Functional first.
🛒
Ecommerce
Shopify setup, product listings, conversion flow, and app integrations.
⚙️
Business Ops
Process documentation, project coordination, vendor management, and making the trains run on time.

Things I've Built

A mix of client work, founder stories, and passion projects.

Architecture Diagram
In Progress
AI Agent System
Building a multi-agent AI system with live MCP integrations — Shopify, Google Analytics, social insights, content generation, and full brand intelligence. All connected. All conversational.
🔒 NDA ✦ AIMCP ServersEcommerceAutomation
Screenshot
AI Content Pipeline
Built an automated content workflow using AI tools to produce and publish 10× the output with the same team size.
🔒 NDA AIAutomationContent
Screenshot
Boutique Shopify Store
Built and merchandised a Shopify store for a local fashion brand — product copy, theme customization, and app setup.
🔒 NDA EcommerceShopifyContent
Screenshot
Brand Refresh Campaign
End-to-end content strategy and copywriting for a mid-size brand rebrand across email, social, and web.
🔒 NDA ContentStrategyCopywriting
Screenshot
Ops Process Overhaul
Mapped and rebuilt onboarding workflows for a 30-person team, cutting ramp time by 40%.
🔒 NDA OperationsProcess Design
Founder Story
✦ Founder
Courier Business
Bootstrapped and operated a courier business from zero — handling logistics, drivers, clients, and cash flow solo.
LogisticsOperationsBootstrapped
Founder Story
✦ Founder
Corporate Gifts Business
Built a B2B corporate gifting business from scratch — sourcing, branding, client management, and seasonal fulfilment.
B2B SalesEcommerceBootstrapped
Screenshot
Koh Bus Transport Co.
Logo and brand identity design for a local bus transport company — built to work across livery, uniforms, and digital.
Logo DesignBrand IdentityTransport
Screenshot
President Trading Van Wrap
Vehicle wrap design during my time at President Trading Company — turning a plain van into a branded, moving advertisement.
Vehicle WrapGraphic DesignPrint

Let's Work
Together

Whether you need a website built, a brand voice written, a store launched, a process untangled, or an AI workflow that saves you hours every week — I'd love to hear about it.

✉️
Email
carmen@carmenlee.co
📍
Location
Singapore · Open to Remote
🕐
Response time
Usually within 24 hours